Our Brand Story

House of the Handblock in Jaipur embodies a beautiful tale of artisanal craftsmanship and eco-friendliness deeply rooted in the cultural heritage of Rajasthan, India.

At the heart of this story are skilled artisans who have honed their craft over generations, passing down traditional techniques of handblock printing from master to apprentice. These artisans meticulously carve intricate designs onto wooden blocks, a process that requires both precision and creativity. Each block tells a story, whether it’s inspired by the vibrant flora and fauna of Rajasthan or by ancient motifs rich in symbolism and meaning.

What sets House of the Handblock apart is its unwavering commitment to eco-friendly practices. Recognizing the importance of sustainability, the artisans use only natural dyes sourced from plants and minerals found in the region. These dyes not only produce stunning colors but also minimize harm to the environment, ensuring that every piece of fabric is both beautiful and conscientiously crafted.

Moreover, the House of the Handblock  actively promotes ethical production practices and supports local communities. By providing fair wages and employment opportunities to artisans, they help preserve traditional skills and empower artisans to support their families while preserving their cultural heritage.

Through their dedication to craftsmanship, sustainability, and community, the House of the Handblock  weaves a story that celebrates the beauty of handcrafted textiles while honoring the earth and the people who call it home. Each piece of fabric is not just a product but a work of art, a testament to the timeless allure of traditional craftsmanship and the enduring spirit of Jaipur’s artisans.